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On-Demand Webinar

The state of social media marketing: How to balance AI, authenticity, and human creativity

Social media marketing in 2025 is evolving fast, and the smartest brands are already preparing for what’s next. Success in 2026 won’t come from chasing shiny objects. It will come from knowing which strategies drive measurable results, and which waste your budget, your team’s time, and your energy.

That’s why Matt Navarra, one of the world’s most in-demand social media consultants, and Glenn LaFollette, Emplifi’s Director of Digital Marketing, are coming together for this exclusive webinar. Backed by insights from an Emplifi proprietary survey, they’ll share predictions, data, and practical advice to help you get ahead of the trends set to define 2026.

In this webinar, you’ll learn:

  • How AI is moving from hype to real productivity gains
  • Why authenticity is the new ROI driver through influencers and UGC
  • Which platforms and content formats are most likely to dominate in 2026
  • How leading teams are reducing burnout while scaling smarter
  • Why marketing, commerce, and care are converging into one connected experience

Speakers:

Matt Navarra, social media expert and consultant
Matt Navarra

Social Media Expert & Consultant

Glenn LaFollette, Director of Digital Marketing at Emplifi
Glenn LaFollette

Director, Digital Marketing, Emplifi

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