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"Cycle Show, one of our biggest marketing exhibitions, was canceled due to the pandemic – so we decided to take it online with [Emplifi]. The reach exceeded what we would expect to see at the in-person show with tens of thousands tuning in. [Live Stream] is the best way of leveraging our top-of-the-range showroom and committed store staff to build a true omnichannel business that millions of customers around the world can enjoy."
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Matt Lawson, Chief Digital Officer
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